Graphic & web designer
Alexis Castellanos
I’m a graphic and web designer, illustrator, and lover of the magic in everyday things. I’ve made a career out of storytelling, whether that be in theater are a scenic artist, in publishing as a marketing designer, or in digital marketing as a web and graphic designer. I have a passion for story-driven and conceptual work, combining my background as a theater artist with my experience as a graphic designer. I love working closely with other artists to help build their brand or with companies working on projects to engage customers.
When I’m not working I enjoy cooking, replaying Dragon Age: Inquisition for the nth time, and drawing. You can view my illustration portfolio here.
Education
University of Central Florida
B.F.A. Theatre Design and Technology, 2013
The Juilliard School
Scenic Painting Student Internship, 2013–2014
Columbia University
Columbia Publishing Course, 2016
Skills
Programing Languages
HTML/5
CCS3
JavaScript, basic
Bootstrap
Languages
English
Spanish
Software
Photoshop
After Effects
Animate
Premiere Pro
Illustrator
InDesign
SketchUp
Procreate
Google Web Designer
Social Media
CMS/Wordpress
Branding
Marketing
Experience
Penguin Random House • Remote
Designer
October 2021–Present
- Animates book covers, book trailers, and other video content.
- Conceptualizes and designs print and digital promotional materials for books including: social media assets, print and digital ads, postcards, advanced reader copies of books, point-of-purchase displays, and product mockups.
- Works closely with art directors to refine designs and then routes work to other stakeholders such as marketers, publicists, and editors, and works to incorporate their feedback.
- Submits pixel-perfect, typo-free design work to media partners, printers, and vendors.
Netsertive • Seattle, WA
Senior Visual Designer
Sep 2018–October 2021
- Responsible for designing interactive video and rich media ads generating between 10–70 million impressions.
- Designs and develops interactive landing pages using Bootstrap framework for automotive brands and other clients.
- Delivers standout creatives within tight turnaround times for national and local brands, using exisiting branding or developing something from scratch.
Spellcaster Designs • Seattle, WA
Owner
January 2017–Present
- Some clients include Simon & Schuster, Macmillan, Inkyard Press, Flatiron Books, and Bloomsbury.
- Creates high quality video content for graphic novels, picture books, and other children’s books.
- Book trailers for Young Adult books have received an average of 2.8k views per video. Some trailers have been been featured exclusives for The Hollywood Reporter.
- Digital design work varies from marketing assets, book cover design, banner ads, animation, and book trailers.
- Print design work varies from print ads, enamel pins, embroidered patches, invitations, banners, and other swag.
- Designs branding for authors, including logo design, web design, and book landing pages.
Bloomsbury • New York, NY
Marketing Designer
August 2016–August 2018
- Designed advertisements and promotional materials for marketing and publicity teams in children’s, adult, and special interest divisions.
- Work included designing print and digital advertisement campaigns, promotional items like enamel pins and tote bags, animated covers, email newsletters, and videos.
- Worked with marketing team to brainstorm ideas for Young Adult campaigns.
- Managed the design and routing of galleys for the children’s division.